Stop Losing Sales to Discounts
Launch trade promotions that actually drive profit—legally compliant, done in 10-14 days. Packages from $1,990 + GST.
What's a Trade Promotion?
A marketing competition where customers enter by purchasing, signing up, or engaging. Reward participation instead of discounting.
Examples:
- "Spend $50 and go in the draw to win a weekend getaway"
- "Follow and tag a friend to win a $500 voucher"
- "Refer a friend — you both win!"
Expected Results
- Increased sales & basket size
- Higher brand engagement
- More referrals & repeat customers
- Improved brand recall
Competitions vs Discounts
Stop training customers to wait for sales. Build excitement and loyalty instead.
Maintain full margins
Prize cost spreads across all participants.
Direct margin erosion
20% off = 20% less profit on every sale.
Creates excitement and urgency
"I want to win!"
Trains customers to wait
"I'll buy when it's on sale."
Premium positioning maintained
Seen as generous and engaging.
Devalues brand
Becomes "budget option" in customer minds.
Rich customer data with explicit consent
Email, phone, preferences.
Minimal data
Anonymous transactions. Coupon codes shared widely.
Naturally shareable
"Enter to win!" gets organic reach.
Limited sharing
Discount codes dilute urgency.
Fixed prize cost regardless of entries
Budget predictable.
Cost increases with every sale
Budget unpredictable.
Competition
200 × $100 = $20,000 revenue
Cost of goods: $14,000 (30% margin)
Campaign cost: $2,000
$4,000 net profit
20% Discount
200 × $80 = $16,000 revenue
Cost of goods: $14,000 (30% margin)
No campaign cost
$2,000 net profit
The Clear Winner: Competitions & Trade Promotions
Protect your margins. Build your brand. Grow your customer list.
The Old Way: Too Hard, Too Expensive, Too Risky
Running compliant trade promotions traditionally means navigating a maze of legal requirements, risking costly mistakes, and either hiring expensive agencies or spending weeks doing it yourself.
Legal Complexity
State permits, compliant T&Cs, privacy compliance, consumer law. One mistake = fines or lawsuits.
Agency Costs
Traditional agencies charge $10k-$50k+ per campaign. We start at $1,990 + GST for the same quality.
Time & Expertise
DIY means weeks of research, legal review, design work, and technical setup. Most small businesses don't have the bandwidth.
Execution Risk
Random draws, winner verification, data handling, reporting. Get it wrong and face regulatory action or brand damage.
That's why big brands use agencies and small businesses stick to discounts.
Until now.
Friendly Competition gives you agency-quality campaigns from $1,990 + GST (vs $10k-$50k+)—compliant, professional, and launched in 10-14 days.
From Idea to Winner in 10-14 Days
Plan
Campaign concept & offer
Design
Entry flow & creative assets
Approve
Legal, copy, design
Launch
Hosting, tracking, wrap-up
Everything You Need to Launch with Confidence
From concept to winner announcement, we handle every detail of your compliant trade promotion. No legal headaches, no technical nightmares, no compliance worries.
Campaign Design
Custom landing page, entry forms, and prize mechanics tailored to your goals
Legal Compliance
AU-compliant T&Cs, permit guidance, and privacy law compliance
Fast Setup
Launch in 10-14 days with our proven process
Winner Draw
Filmed, transparent winner selection with full documentation
Campaign Report
Complete performance metrics and entrant data for your records
Peace of Mind
100% satisfaction guarantee — if you're not thrilled, your money back
Ready to Get Started?
Answer a few quick questions and we'll recommend the perfect package for your business and budget.
Get Your Custom Quote →Packages available for businesses of all sizes — from solo operators to national brands
Built by Marketers Who've Run National Promotions
Years of experience running campaigns for major brands, distilled into a simple, repeatable system for small and medium businesses.
Frequently Asked Questions
In most Australian states and territories, trade promotions with prizes valued over certain thresholds require permits. We provide full guidance on permit requirements for your specific campaign and can help you navigate the application process.
We provide comprehensive, legally compliant T&Cs templates tailored to your specific campaign. All templates are reviewed to ensure compliance with Australian Consumer Law and state-specific regulations.
All entry forms are hosted securely and comply with the Australian Privacy Act. We include proper consent mechanisms, privacy notices, and data handling procedures. You retain full ownership of all entrant data.
Our standard timeline is 10-14 days from concept approval to live campaign. This includes design, legal review, setup, and testing. Rush timelines are available for an additional fee.
You can provide your own prize, or we can help you source appropriate prizes through our network of suppliers. We'll guide you on prize selection to maximize engagement while staying within budget and compliance requirements.
Ready to Stop Discounting and Start Winning?
Get your personalized campaign recommendation in 2 minutes. Launch in 10-14 days.
Not sure which package is right? We're happy to discuss your needs before you commit.